What is Joico

Joico offers a wide range of hair and colour care products. They are well renowned in the hair care industry for being top of the range but also cost-effective.


Joico provides high quality and safe products. Animal testing is not used to confirm the safety of their products but is assured by safely testing via patch tests with human volunteers.


We use these products in our salon and have found them to be quiet amazing. The Defy Damage ProSeries helps protect and build strong hair bonds.

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Joico Products

Defy Damage – Is Joico’s new range of hair care products that protect your coloured hair from the ravaging effects of daily heat, UV exposure, and environmental pollution.


Colour Intensity – Joicjo’s Colour intensity range boasts of over 30 concentrated pigments that last up to 20+ shampoos.


LumiShine Demi Liquid – is an ammonia-free liquid colour that is specifically formulated for deposit only. Gives you twice the shine, it autocorrects, glazes, glosses, blends grey, and replenishes your hair.

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